university students have very low expectation on taste and hygiene of YC burger. As we mentioned before, hygiene and taste are very important factors in order to be perceived as a premium burger, but this survey data analysis result definitely shows that the customers’ perception of YC burger’s hygiene and taste are not high enough. Although CEO of YC burger is trying to improve its quality,
perception towards Raison is still negative and attributes to the taste of Raison.
2) The brand perception was an important factor for building consumers’ brand loyalty.
3) The perception towards domestic brands was inferior to foreign brands.
4. Suggestion
In order to make Raison POP escape from the slump of sales, we developed the 3R strategy: Retain, Renewal, and Repositioning. Accor
perceptions
o Because I’m afraid to get counterfeit when shopping online
o Because I’m afraid that goals from a online store will not always meet my expectations
Thank you very much for your participation!!!
VI. Survey Analysis
1. A g e
Frequency Percent Valid Percent Cumulative Percent
Valid Male 76 40.2 40.4 40.4
Female 112 59.3 59.6 100.0
Total 188 99.5 100.0
students’ perspective - potential employees who have little or no work experience- and the companies’ perspective- those who represent the reality of jobs.
First, to figure out the students’ perception on job characteristics, especially the job satisfaction factors, we conducted surveys. Second, to figure out the companies’ perspective, the reality, we interviewed three office workers fr
students with interests in this area.
3.2. Change in perception through campaigns
① 'Stop AIDS' Campaign in Switzerland
The campaign which was launched in 1987 aimed to increase condom use(for prevention), reduce discrimination against HIV/AIDS positive people, and to strengthen the solidatry between the HIV/AIDS infected and the non infected. The message was delivered through newspapers,
university students. After careful consideration, six centers were selected; Hongik University, City Hall, Seoul National University of Education, Gangnam, and two in Yangjae.
Time period: Surveys were conducted from 6th to 8th May, 2010. The dates were chosen to cover customers from both weekdays and weekend, for businesspeople using their breaks or after-work hours during the weekdays, and
for 2 yrsProduct range: women’s apparel, shoes, bags, hats, belts, scarves etc.
Price range: 5,000~40,000 won
Product features: sells relatively inexpensive products for a day-to-day outfit.
Bestsellers: clothes
Customers: Korea University students (most), visitors of Korea University Hospital, nurses etc. Women 90%, men 10%(who come with women)The regulars are the main customers
student 2 (4%)
② University student 37 (74%)
③ Graduate student
④ Employee 9 (18%)
⑤ House Wife 1 (2%)
⑥ Other 1 (2%)
3. What is your age range?
① Between 17~19 range 2 (4%)
② Between 20~22 range 35 (70%)
③ Between 23~25 range 5 (10%)
④ Between 25~28 range 5 (10%)
⑤ Between 29~30 range or over 1 (2%)
⑥ 40 or over 2 (4%)
4. An image you perceive when you th
students' hall. We prepared stickers that the students will attach on the board. And there had to be enough time to get answer from the students. So we conducted our survey along two days.
- The object of investigating
We chose our consumer as dongguk university students. Because we can get our result from them easily. And university students are usually important potential consumers t
Course :
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Information about courses, Enrollment service, Various bulletin boards
to support study and teaching communities
YBM’s unrivaled preference rate
Students and workers who study for official English scores
Focus Group Interview
with 4 students
Survey
with 50 people
Interview
with a